It's time to get versed 🤓 in sharing your rentals on social media 📱 (FREE PDF Annotated by me!)

It’s been a pretty interesting spectacle to watch this unravel and with more and more countries saying they are wanting to re open (be it the right or the wrong decision) it’s time to trim our beards, wash our clothes, take a shower and prepare for the new environment ahead, if you haven’t already. Now, why are we advocating for you to take up some of the marketing efforts of your property? Well because the industry is fairly weakened and there will be an oversupply of goods for the projected demand and you my friend have got to get savvy in order to get your rentals booked by those few participants wanting to travel. So I’ll give you five reasons to do so and an annotated pdf created by Lodgify on how to advertise on social media or at least how to start (unpaid ad). Let’s do this!

1. Makes you a legitimate business (In the eyes of the market)

   The reason is because you are now present outside your main medium. To give you an example, if your primary OTA is Airbnb as a host then being advertised there just makes you another listing inside of this GIANT marketplace. Having a social media page for your listings makes you consider multiple things that make your business tangible. You have to come up with a name, which photo do you present yourself with, what are you posting about, etc. All these things make you now a business in the eyes of your social network and people within that network will start seeing you as an authority figure in the topic.

2. You create a community

   Like we said in the last point you are now open to the world in another front. It’s like having two locations where people can find you at, one that you sacrifice identity for exposure and the other where exposure is a bit harder to come by but, it’s all you in there. People who will come to see your page will be a very high value commodity, because they specifically came to see you. This gives you a very high advantage over others because half the job is already done and they have invested in you time and attention. So make it worth it and close!

3. Show your space’s true identity

   Remember it’s all you you don’t have any guidelines, posting policies, ad blocking protocols, non of that. You’re free as a bird, of course within the parameters of the social media network you’re on. But, that is better than an OTA blocking brands that show on your pictures, censuring words with their algorithm and throwing you into the bottom of the pit because you didn’t play by their rules. So use all that freedom to your benefit and show your true colors on your page.

4. Create more demand with signature deals

   Even though Airbnb at the moment is looking at expanding the deal offerings and privileges that hosts have at their disposal it’s still restricted to what Airbnb codes into the site and even alteration’s section is available for any change in pricing it’s still doesn’t award you with any extra social capital because you’re still just a listing inside the platform. With a deal promoted through your social media page you receive much more for example you’ll receive a like, a new community member, a positive review on your page, maybe even a positive review on Airbnb if you directed them to the platform and most importantly an invested guest that will very likely turn into a loyal customer.

To finish off I’m not saying to replace one for the other, what I am saying is to add it to your repertoire of tools for succeeding. You will need all the tools you can get, specially coming out of this situation and entering a new business environment. It will be common knowledge that you will now have to leverage multiple aspects of business in order to survive and even thrive.

*PDF below

- Gian from Hostpitality