Writing your 🏠 listing description 🤔
One of the most arduous tasks of listing construction is writing a good, inviting, lean and relevant description. I’ve written a few in my day and let me tell you it’s somewhat daunting to have to write multiple descriptions, you sometimes think that your creative brain is pretty fried after a few. Here’s a few guidelines I use to make it a little bit easier to write descriptions.
Keep paragraphs small
Have you ever read a giant paragraph all the way to the end and understood every idea that the author wanted to convey. You might! If the author knows how to very well articulate the point and you have a very keen perception, memory and focus to be able to read, remember and interpret the entire plethora of words and information coming into your brain for processing. It is very likely that you are not one of these people and guess what I am also not one of them. It is well known that smaller bits of information with small intervals for processing better deliver your intent than a large paragraph. Just look at this one, to me this is borderline too much.
Just like you and me your potential guest is also this way. They really don’t want to have to read an entire novel to see if your listing is the right one so use the KISS principle, Keep it simple stupid.
Add your unique selling points
Your here to sell your property and you want for yours to shine over others. This is why you should add some unique selling points of your property. If it’s beachfront, cool part of town, convention center, etc; whatever it is you have to make it look like your property is the property. It is also advisable to leave some things to be a happy surprise for the guest like a cool pinball machine or your wall of vintage photos of the area. These things will earn you that fifth star that some guests believe hosts have to earn. 🙄
Include notable amenities or features
I do this part after two descriptive paragraphs (remember small) and I list them out as bullet points or more like an itemized list. This further adds to the KISS principle I abide by. This is an actual business practice you can apply to almost anything and you could even apply it to daily life, because why would you want to further complicate your life it’s hard enough as it is. Don’t add anything too technical, people aren’t really that interested in how your TV has 1000 channels and it has 120Hz display. It’s pretty funny that my largest paragraph is actually my keep paragraphs small section… 😂
Add some notable locations near you
Get people directly the door by also letting them know what things are nearby and/or what they can do nearby. Leave out any complicated instructions on how to get there or get to your property, the description is a selling point not a directory.
Now this is not all going into the summary, remember you only have 500 characters to convey the most relevant, lean and concise snapshot of your listing. The sections are as follows:
Summary
The Space
Your Availability
The neighborhood
Getting around
So I suggest you use all of the sections to showcase that specific category of information. This was very challenging until I started thinking about some guidelines I could follow for new descriptions.
-Gian from Hostpitality
